Case: Love on a plate

February 14, 2018

Format title: Bord voor je kop / Love on a plate 


Genre: Dating show, short content

Number of episodes: 8


Platform: Facebook and Instagram

 

Goal:
Fun content for engagement. Content centered around Valentine’s day.

 

Format: 

Begins with a video call for Dutch singles who are looking for true love. Who wants to eat a pizza with Kareem? Who wants to share a burger with Luna?

 

Series consists of two parts.
1) The call: I’m looking for a date! We hear the candidates talking, see their holiday pictures, and

we know what they want to eat on the first date. But we do NOT see their faces because they

hold a plate up in front. People could tag friends they thought fit for a date.
2) The result. How was the date? Do they want to see each other again, yes / no? And last but not

least, how was the food? ;) Call To Action: who do you want to share a pizza with tonight? Call To Action: with whom do you want to share a pizza tonight?

 

✓Real, authentic content: no actors, only real love seekers, specified by friends or family

✓Real dating, real reactions: also when the date was a disaster, we shared it
✓An interaction hit for Deliveroo Holland

 

 

 

 

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