Format title: Tosti-Tijd ('Time for Toast')
Genre: Cooking battle / Street casting
Number of episodes: 4 and one teaser video
Platform: Facebook, YouTube, IGTV and website
About the client:
Beemster, founded in 1901, makes traditional regional cheese. Their delicious and creamy cheeses are famous around the world.
Claim the 'tosti-moment' — make people think of Beemster when they think of grilled cheese sandwiches. Natural, premium cheese: delicious, creamy and of the finest quality.
After street casting (no actors!), in every single-closed episode two people compete with each other. The question is simple: Who makes the tastiest sandwich? They only get 60 seconds to 'build their tosti' and they have to use - at least - one ingredient they have never used before on a grilled cheese sandwich... Sometimes that produces delicious surprises! And sometimes... Not. ;)
✓Pure and true content
✓Casting: the relationship between the contestants is very important (best friends, mother/daughter, boy/girlfriend.) Everyone can mirror themselves with them.
► SHORT TEASER OF THIS CAMPAIGN: