Client:Koninklijke Jumbo 2017
Imagine... Living without screens for a whole week. While you have two children who are addicted (just as bad as you) to their phone, their tablet and their TV.
Format title: Digital Detox
Client: The Royal Jumbo Group
Number of episodes: 3
Platform: facebook, YouTube
Promoting various board games titles within the Royal Jumbo Group.
Imagine... Living without screens for a whole week. While you have two children who are addicted (just as bad as you) to their phone, their tablet and their TV. The Dutch celebrity Tanja Jess and her husband (singer known from The Voice) took up the challenge.
The moment Tanja told her children that ALL displays had to leave the house, the eldest said: "Then I hate you!" But there was good news too. To ease the pain, a large pile of board games was delivered. Thanks to Jumbo! In three episodes we follow the family. What impact does it have on the family? And who ultimately suffers the most from this challenge? The children or Tanja herself?
Tanja Jess, Charly, Billy Charles, Jovan Luske
Charly Luske, Billy Charles, Jovan Luske
Concept, edit: Stacey Rookhuizen
Edit, animations: Inge Elgersma
- Countless free publicity around the theme of digital detox.
- Tanja was invited to several national talk shows, where they also showed pieces of the vlogs (including the Jumbo games)
- Real challenge, real family
- No sneaky commercial, but authentic content: we also showed the less positive (read: depressive ;) moments.