4 x national online-, radio- and tv-campaigns: > 2021, Tweede Kamerverkiezingen > 2023, Provinciale Statenverkiezingen + Tweede Kamerverkiezingen > 2025, Tweede Kamerverkiezingen

Bombilate Media x VVD: 4 x national election campaigns

• 2021 Q1, Tweede Kamerverkiezingen: Waarom stemmen mensen op Mark Rutte?
• 2023 Q1, Provinciale Statenverkiezingen: Wat vind jij nú nodig voor Nederland?
• 2023 Q4,  Tweede Kamerverkiezingen:  Aan jouw kant. " Dilan Yeşilgöz in gesprek met zwevende kiezers." 
• 2025 Q3, Tweede Kamerverkiezingen: Kies centrumrechts. "Toch maar weer VVD."

🎬 2021, Tweede Kamer Verkiezingscampagne: Waarom stemmen mensen Mark Rutte?

In the run-up to the 2021 general elections, every party tried to convince voters through interviews, campaign videos and scripted radio ads. The VVD chose a different route. Instead of politicians speaking to people, we asked ordinary citizens why they would vote for Prime Minister Mark Rutte.

Bombilate created a national campaign built entirely around real people and real opinions. No actors, no scripts, nothing staged. Just honesty and emotion on screen.

Deliverables: 7 unique 25-second TV ads (nationwide), 6 radio spots + 1 tag-on, and a 3-minute long-form edit for public broadcast (NPO). Additional short-form content was distributed online via VVD channels and paid media.

🎬 2023, Provenciale Statenverkiezingen: Wat vind jij nú nodig voor Nederland?

The provincial elections are all about choices. What does the Netherlands need right now? In this campaign, unsuspecting shoppers were invited to choose between key statements—each important, but which mattered most to them?

“Invest more in our safety” or “Those who work hard shouldn’t struggle financially”? Once they made their choice, it appeared instantly—larger than life—on a digital billboard in front of them. A simple but powerful reflection of what people in the Netherlands truly value today.

Deliverables: National TV, radio and online campaign.

🎬 2023, Tweede Kamer Verkiezingscampagne: Aan jouw kant.

In late 2023, an unprecedented number of voters were undecided. So we brought a few of them face-to-face with party leader Dilan Yeşilgöz. Picked straight from the street, pulled into a theatre and placed right on stage. 

Without knowing who she would meet or what questions they’d ask, Dilan engaged in spontaneous, unscripted conversations with real voters. The result: a refreshingly honest portrayal of politics, empathy and leadership.

🎬 2025, Tweede Kamer Verkiezingscampagne: Kies centrumrechts. ("Toch maar weer VVD.") 

Two road signs in a busy shopping street summed up the choice for the country: “LINKSAF” or “CENTRUMRECHTS.” (“LEFT” or “CENTER-RIGHT.”) VVD members, including Minister of Economic Affairs Vincent Karremans, acted as cheerful “traffic controllers,” inviting passers-by to choose the centre-right direction, especially if they liked the idea of keeping a little more money in their pockets.

Light-hearted, optimistic and rooted in real people’s reactions, this campaign once again captured authentic social proof. Nothing staged, no actors. Just real people with real opinions and views.

After five years and four national campaigns together, the VVD fully agrees with Bombilate on one thing: real stories make real impact. Echt is echt beter.

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