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SoundBites

Client: Deliveroo

"Hello... You ordered some Mexican?" — Hidden cam. format | snackable content series

Title: SoundBites
TV-genre: short form content, candid cam.
Number of episodes: 4

Platform:
facebook and Instagram (IGTV)

Goal
Fun content for instant brand engagement

Format

Candid camera format. Unsuspecting people who ordered food via Deliveroo were surprised by musical entertainment on their doorsteps. “Hi, you ordered Mexican?” Just before the customer (always real, no actors!) could say ‘Yes!’ a traditional Mexican musician begins playing on their doorstep. In an episode with Dutch food we delivered a typical Dutch Barrel organ. When somebody ordered Italian; four handsome young Italians performed a big sing-along hit!

CTA

How does your food sounds tonight? Order now...


Video

>   Cast & Crew


  • Resulted in the biggest interaction-rate on the Dutch Deliveroo Facebook-page so far
  • Real, authentic content: the people are real costumers
  • A lot of surprised ‘What the f*ck is this!!?’-faces.
  • Bombilate developed and produced multiple online series/campaigns for Deliveroo. Besides SoundBites, also: Food Fight (quiz) and Bord Voor Je Kop (dating show).

Other cases:

Kerstpakketje van Knab

Knab

Bergafwaarts

Sportlife (Cloetta)

Wildkampeerders

ANWB

VVD election campaigns

VVD

Dit Is Vakwerk...

Bouwmaat Nederland

Verbinding Verbroken

Danerolles

Love To Meet You

Lexa

Baby On The Way

VELUX

72u. Ondergronds

ASP Adventure

Greetz TV ads

Greetz 2019/2020/2021

Classical Speed Dates

Warner Music

Special Delivery

Greetz 2017, 2018, 2019, 2020

Food Fight

Deliveroo

Time for Toast

Beemster (CONO)

Clash of the Classics

AEG

Blue Glitter Shoes

Alzheimer Nederland

Digital Detox

Koninklijke Jumbo
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