"Van single naar ANWB-stelletje." The first outdoor dating show: 'Wildkampeerders', aired on SBS 6. Total campaign reach: almost 12 million people.

In this new full-length TV-show, singles get the opportunity of a lifetime: blind dating and camping for 24 hours with a potential great love! No 'speed dating', but really taking the time for each other in one of the very diverse, but always the most romantic, most beautiful and most special camping spots in the Netherlands…for example, between the cows (patties), in the vegetable garden of a castle, in the dunes… 

Everything starts with relationship test number 1: setting up the tent together. Do the couples with good teamwork complete the job in no time or is it more complicated than expected  and does it not bode well for the night to come?

`Cozy cooking on a camping burner that is too small. Enjoy the view. Maybe spot wild birds and a deer. Catch a fish for dinner, play games. Burnt marshmallows by the campfire. Chatting, sleeping, snoring… And maybe: a kiss?  We know one thing: the singles who participate in ‘Wildkampeerders' will get to know each other…thoroughly.

At sunrise, when the couples come out of the tent, the big question is: do they both wear exactly the same outfit? Will they now go through life as a possible new ‘ANWB-couple’ (ANWB-stelletje)? Or will they tear down the tent as soon as possible and will it remain with this one date?

🏕️ The format 'Wildkampeerders' is an idea of Bombilate Media, commissioned by ANWB and broadcast by Talpa Network.

Bombilate x ANWB x Talpa Netwerk Effect =

• 6 x full-length episodes broadcast by SBS 6 + rerun on Sunday morning 
• + On Demand and branded format page on Kijk.nl 
• 6 branded items in SBS Shownieuws
• 6 tv-bromo's (promos including billboards) on primetime SBS6
• 3 activation promos ('Win a weekend all inclusive camping!')
• 3 Radio spots on Radio 538 (6 weeks)
• 6 branded items (activation game) on 'De 538 Ochtend met Wietze en Klaas op Radio 538'
• Print: 2 full-page ads in Linda.Meiden and Linda.Zomerspecial 
• Print: 1 full-page (backpage) of ANWB Kampioen (Reach: more than 4 million households.) 
• Online: advertorial and free publicity on sites like Linda.nl, Radio 100%NL, SBS Shownieuws, Radio Noord-Holland, Adformatie, Broadcast Magazine, RTL Boulevard, Margriet, Libelle, Gids.tv, Weer.nl, De Volkskrant, ANWB.nl, etc. etc. 

🗞️ TV-RECENSIE IN DE VOLKSKRANT

De Volkskrant noemt Wildkampeerders een “verademing” en “briljant concept in al zijn eenvoud”.

“… juist in die volstrekt seksloze afritsbroekachtige kneuterigheid schuilt de charme van Wildkampeerders, dat in het overvolle landschap aan (voornamelijk ordinaire) datingprogramma’s een vertederende en innemende toevoeging is.”

Lees de volledige tv-recensie hier...

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