Most freelancers celebrate Christmas… without a Christmas package! 📦 That’s why Knab hit the road to surprise freelancers with a special holiday gift.

- Digital campaign 2024

Freelancers handle everything for their clients, but who’s got their back when it comes to a holiday gift? This year, Knab —the bank for freelancers— surprised several self-employed heroes with a special Christmas package, personally delivered.

Over the past few weeks, Knab traveled across the country to surprise a select group of freelancers —nominated by their loved ones— with an extra-special Christmas gift. And as the star on top of the tree, none other than Dutch legend singer Ben Cramer serenaded them with a white Christmas, complete with a festive Santa hat. 🎅 

On top of that, dozens of other freelancers received a jam-packed Knab Christmas package to spread the cheer.

Anne Ruth Groen, Brand and Communications Manager at Knab: “This campaign is a great example of how we at Knab truly understand and cater to freelancers. The collaboration with Bombilate Media, led by Stacey Rookhuizen, went incredibly smoothly. Thanks to their creative input and expertise, we succeeded in delivering our message in a surprising and authentic way.”

Stacey Rookhuizen: “I’ve been self-employed and my own boss since I was 16, so I know what it feels like not to receive a holiday gift box. It’s like something’s missing, somehow. ;-) The people we surprised at their door had absolutely no idea. That’s why their reactions are so genuine, so authentic.” . 

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