An original dating format for Samsung, turning technology and real human connection into social first entertainment.

Six singles gather around one table, searching for true love. Throughout their group dates, the new Samsung Galaxy Z Fold8 reveals their little secrets one by one, encouraging the singles to unfold too. They open up, drop their guard and talk honestly about everything from love and sex to insecurities and dreams. Who dares to be completely vulnerable, and where will a real connection spark? Because real love unfolds when people do…

The campaign was filmed during two singles mixer events in Amsterdam and Brussels, designed as a content engine capturing real encounters and genuine moments that could be turned into a wide range of content across formats and platforms. Dating app Breeze provided the pool of singles, with Bombilate handling the casting and matchmaking for the shows.

Built around unexpected reveals and genuine chemistry, Secretly Unfolded follows singles as they get to know each other, with Samsung’s latest foldable technology naturally woven into the dating experience. No actors, no scripts, just real people, real dates and everything that unfolds along the way.

The result is a social first branded entertainment format where technology doesn’t replace human connection, but helps spark it.

Victor Knaap, Co founder, Monks: “With Unfold Your Love and Secretly Unfolded, we wanted to create an idea that uses technology to encourage real connections. The strength lies in combining a recognisable dating frustration, Samsung’s innovation and Breeze’s human approach.”

Secretly Unfolded is a full length online dating show created by Bombilate Media in collaboration with Monks for Samsung, as part of its Unfold Your Love campaign. 

A BIG THANK YOU TO EVERYONE AT SAMSUNG, MONKS, BREEZE, MOED EVENTS, AND TO OUR AMAZING CAST & CREW!

Video

>   <   Cast & Crew